About NCEEM
Marketing can be more than communication.
NCEEM was created from the belief that marketing can be participation, performance, storytelling, culture, entertainment and human connection.
The founding principle
The most powerful brand is not the one that speaks the loudest. It is the one that shows up where people are.
NCEEM brings together marketing strategy and creative practice to design experiences that allow brands to meet audiences differently. We are a developing South African company with a growing portfolio of experience formats, and an ambition to work across the continent.
Vision
To redefine marketing in Africa through the power of creative experience.
Bringing brands, art and audiences together through theatre, performance, cinema, podcasts, storytelling and live experiences.
Mission
Design and deliver experiential campaigns that people remember.
We use creativity, culture, entertainment and participation to create memorable and measurable connections between brands and audiences.
What we are
Not an agency of formats. A company of mediums.
NCEEM is not a cinema company, an events company or a traditional advertising agency. We are an experiential marketing company that uses creative and cultural practice as the means of connecting brands with people.
Art is a medium. Theatre is a medium. Cinema is a medium. Performance is a medium. Storytelling is a medium. Events are a medium. Experience is the product.
How we work
Creative intelligence
We work with artists, performers, directors and producers, and hold their craft to a professional standard.
Strategic thinking
Every experience is designed against a marketing objective, an audience and a measure of success.
Cultural understanding
We design for real places and real audiences — with respect for how people gather, speak and celebrate.
An African outlook, without decoration.
Our identity is modern and confident. We work in the languages, spaces and rhythms of the audiences we design for, and we make work that stands next to the best anywhere.
Show up.
Create connection.
Make it memorable.
Have a campaign objective?
Tell us what you are trying to achieve. We can help turn the objective into an experiential campaign.